TIDES Branding
TIDES, a hard rock band from London, needed a branding to be used on merchandise, flyers, backdrops and across social media to help them grow their fan base and reach new audiences within the London music scene.
Goals
- A bold design that stands out from other band logos on a gig line-up poster.
- Versatility to work across t-shirts, posters, social platforms, etc.
Challenges
- Deciding on a style from a wide range of opinions in the band.
- Making the logo feel unique while sticking to a simple aesthetic.
Solutions
- Being in constant communication with the band during the process.
- Brainstorming LOTS of ideas!
Branding for Hard Rock Band
Client
TIDES
Scope
Logo Design
Branding
Merchandise
Content Creation
Art Direction
Cool Points
I got to see my logo projected on a large screen in a London venue.
Ideation
I started by asking the band a lot of questions about what they wanted from their logo. Together we created a mood board, which I then used to explore ideas through sketching.
Logo Design
We wanted the logo to be as bold and legible as possible, resulting in us keeping a simplistic approach and very clean aesthetic.
Branding & Merch
From t-shirts to promotional materials, I was involved in designing a large variety of content for the band that included the new logo. Below are various examples of this work.
